Universal Arts Fringe

PR & Admin services

Once we have programmed your show into our Fringe programme, it will be featured in our dedicated Festival Fringe website with its own page.  You can include virtually unlimited information and a number of pictures.  You can also include a link to your own website and links to video recordings.

We publish a high quality printed Venue Brochure. We produce and distribute approximately 20,000 of these locally and nationally. An e-version of the venue brochure is sent to our extensive database of UK and international promoters and previous ticket buyers.  Each company performing in Hill Street Solo Theatre or New Town Theatre receive an entry with photograph or image in our brochure.

Marketing your Show, Maximising your Impact

In 2013 there were a total of 2,871 shows performed at the Fringe. Ensuring your show gets noticed is crucial to success.  If you have no dedicated marketing or PR staff as part of your team, we strongly recommend you engage a local PR company to handle your communications and media relations.

Universal Arts can provide a comprehensive support structure for artists and companies appearing at our venues during the Edinburgh Festival Fringe.  As a crucial element of this support we have a dedicated press and communications team, providing creative marketing and bespoke media relations. Headed up by communications professionals with more than 25 years experience at the Fringe, the team is on-hand to cater for all your marketing needs.

We work in partnership with you to develop audiences for your show and to generate the maximum possible media exposure. We offer three packages of marketing and media relations support to companies appearing as part of our programme. They reflect the differing needs and budgets of artists and companies.

A guide to these services is available by contacting press@universal-arts.co.uk


Festival Administration

Using our 25 years of experience of promoting shows the purpose of this service is to help companies performing at the Edinburgh Festival Fringe with a number of administrative tasks. In particular we cover the following:


Video Documentation

We can provide professional digital video recording of your show during the Fringe with 1, 2 or 3 cameras.  Sample promotional videos are available on request.  Fees can be tailored to suit your requirements.  If you bring an external company to film your show, a facility fee of £100 plus VAT will be payable to the venue.

Copyright ©2018 Universal Arts Ltd. 12 Edina Place, Edinburgh, EH7 5RP, Scotland, UK
Contact: admin@universal-arts.co.uk • Phone: +44 (0)131 478 0195.
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